4K 2160P HDMI Out Push Button RS232 Control Digital Optical Out Media Player TV Box - US Sony Audio Store Application Case

 

1. Client Background

 

Country: United States

 

Industry: Focus on providing product display and marketing solutions through audio, video, and other modes.

The following is a solution for an audio store, aiming to provide consumers with an ultimate audio experience. To better showcase the superior performance of Sony speakers, the store needed an efficient, convenient, and powerful multimedia display solution to attract customers' attention and fully demonstrate the speakers' features.

 

 

1.1 Application scenarios of customer products

 

 

 

 

1.2 Video display of media box player

 

In professional presentations of audio and video equipment, such as televisions and speakers, the audio channels can be switched freely without switching the video. The core value of this feature is to allow the audience to focus on the performance comparison of different audio devices within the same visual content. The following are typical application scenarios and implementation solutions for this feature:

2. Product Selection And Features

 

Product images:

 

 

 

2.1 The store selected an audio and video media player with 2160P 4K HDMI output. This 4K advertising media player box has multiple working modes:

 

• Automatic playback mode: In mode A, the device automatically plays the preset content after powering on, ensuring that the display starts when the store opens. No manual operation is required, saving time and ensuring the continuity of the display.

 

• Folder playback: Mode B supports orderly playback of files within a folder, making it convenient to display video introductions related to SONY audio products by series, function, or scenario, such as the home theater series, portable Bluetooth audio series, etc., so that customers can systematically understand different products.

 

• RS232 serial port control playback: C mode uses the RS232 serial port to send a variety of commands, including play, pause, stop, volume adjustment, mute, file switching, power on/off, and playback of files in specific folders (01-99). This feature is very practical for centralized store management. Staff can remotely control the media player from a computer or other control terminal, flexibly adjusting playback content based on different customer needs and display scenarios.

 

• Button-controlled playback: D mode supports 6 LED buttons or 12 buttons. The function of each button can be customized in the "autoplay.txt" file. For example, a button can be set to directly play a promotional video for a popular product, or switch to playing different styles of music to demonstrate the performance of SONY speakers in different audio scenarios.

 

• Customizable playback control: E-Mode's customizable controls provide stores with tremendous flexibility, allowing them to tailor control methods to specific events or displays. For example, without switching between video content, the same speaker can display its headphone, HDMI, and optical output ports, allowing consumers to experience the unique audio output capabilities of the speaker.

 

2.2 The media player box also supports seamless video switching, eliminating black screen issues and providing customers with a smooth viewing experience. It offers a variety of video output interfaces, including HDMI and CVBS, and supports screen rotation, allowing for both horizontal and vertical display, adapting to different display layouts.

 

2.3 In terms of audio output, it has Optical, HDMI, and Audio interfaces. The default is "Audio", "SPDIF", and "HDMI" full output, which can also be redefined in the "autoplay.txt" file.

 

2.4 When playing pictures, it supports background music and has 13 picture transition effects to enhance the appeal of the visual display.

 

2.5 The player has 5GB of built-in internal storage, and files can be copied to the internal storage via a USB drive, making it easy to manage display materials. It also supports customizable startup images, displaying images with store or Sony brand logos.

 

2.6 The OSD language is rich, covering multiple languages, including simplified Chinese, traditional Chinese, English, Russian, etc., to meet the needs of different customer groups.

 

 

3. Practical Application Scenarios

 

• Product Display Area: Next to the store's product display, an advertising TV box is connected via HDMI to the accompanying display screen for the Sony speakers. It automatically plays a looping video introducing the Sony speakers. The video content includes product appearances, functional demonstrations, and user scenario simulations, allowing customers to intuitively understand the features of each product as they browse. When a customer expresses interest in a particular product, staff can quickly switch to a detailed product introduction video or play a high-quality music track specially matched to the product, playing it live through the Sony speakers to showcase their excellent sound quality.

 

• Audio and Video Experience Area: In this area, customers can sit down and enjoy a more immersive audio experience. The media player box is connected to multiple sets of Sony speakers. Staff use buttons to select the appropriate file for playback based on the type of music or movie clips the customer wishes to listen to. For example, when playing high-definition movie clips, the media player box's 4K HDMI output, combined with a high-resolution display, delivers a stunning audio-visual experience, while highlighting the advantages of Sony speakers in surround sound and deep bass. When playing music, the function that supports combining background music with image display can be utilized, displaying exquisite music album cover images and using different image transition effects to create an artistic atmosphere, allowing customers to enjoy the music while also experiencing visual pleasure.

 

• Promotional Zone: Customizable playback modes are crucial when a store is hosting a promotion or new product launch. Pre-organize event-related videos, images, and other materials, and play them sequentially through custom buttons or RS232 control, following the event flow. For example, a dynamic promotional video could be played at the beginning to capture customers' attention; when introducing a new product, a close-up video and detailed specifications could be switched; and during the promotional section, discount information and images of limited-time sales could be displayed. This enhances customer engagement and purchase intention.

 

4. Application Effect

• Enhanced customer experience: Rich functionality and convenient controls allow customers to gain a more comprehensive and in-depth understanding of the product features and advantages of SONY audio, increasing their in-store time and engagement. Whether it's the automated playback guides in the product display area or the personalized controls in the listening and listening experience area, they provide customers with a comfortable and professional shopping experience, significantly enhancing their favorability towards the SONY audio brand.

 

• Enhanced display: The digital signage set-top box's 4K HDMI output, seamless video switching, multiple video output modes, and image display capabilities provide high-quality visual support for the SONY audio display. The clear, smooth video and exquisite image presentation, combined with the SONY audio's exceptional sound quality, fully showcased the product's appeal, attracting more customers and effectively increasing product appeal and sales conversion rates.

 

• Improve operational efficiency: The convenience of RS232 serial port control and button control allows staff to quickly and accurately switch display content, flexibly adjusting it to different customer needs and scenarios. At the same time, the automatic playback mode reduces the workload of manual operation, ensures the continuity of the display, improves the store's operational efficiency, and allows staff to devote more energy to serving customers and selling products.

 

In summary, the use of the HD 4K HDMI Out Push Button/RS232 Control/Digital Optical Out Media Player Box in SONY audio stores has brought significant benefits to the store, becoming a powerful tool for improving display effects, optimizing customer experience, and increasing operational efficiency.

 

5. More Digital Signage Box Application Scenarios

 

5.1 Application scenarios of customer products

 

In a bustling commercial district, a renowned watch store is dedicated to providing customers with a comprehensive, immersive watch-buying experience. With increasingly competitive markets, the store urgently needs innovative displays to showcase the unique charm and brand value of watches more vividly and intuitively, thereby attracting more customers and boosting sales.

 

• Significantly improved customer experience: A rich variety of functions and convenient, flexible control methods enable customers to gain a more comprehensive and in-depth understanding of watch product features, brand culture, and wearing scenarios. Whether it's the automated playback guide in the brand culture display area or the personalized button controls in the product display area, they all provide customers with a comfortable, professional, and personalized shopping experience. This significantly increases customer dwell time in the store, enhancing their sense of engagement and interactivity, and consequently increasing their brand favorability and loyalty.

 

• Significantly improve operational efficiency: The convenience of button control allows staff to quickly and accurately switch display content and flexibly adjust it according to different customer needs and scenarios. This ensures the continuity and stability of the display, further improving the overall operation level of the store.

 

The use of the HD 4K HDMI Out Push Button/RS232 Control/Digital Optical Out TV box digital signage player in watch specialty stores has brought significant benefits in many aspects. It has become a powerful assistant for improving display effects, optimizing customer experience, and improving operational efficiency, helping specialty stores stand out in the fierce market competition.

 

 

5.2 Application case of game console stores

 

A specialized gaming console store stocks a wide range of game controller brands and models, from classic retro styles to the latest esports controllers. With the booming gaming industry, consumers are increasingly demanding controller performance, feel, and functionality. This store urgently needs a way to vividly and comprehensively showcase the features of game controllers, attracting more game enthusiasts and allowing them to fully understand the advantages of different controllers before purchasing.

 

• Improved customer experience: The media player's diverse functionality provides customers with richer, more intuitive gameplay content. By watching videos, interacting with buttons, and integrating real-world experiences, customers can fully understand the features and advantages of different controllers, alleviating purchase concerns caused by information asymmetry. The comfortable viewing experience and convenient interactive methods make customers' in-store shopping experience more enjoyable and significantly extend their stay.

 

• Enhanced display effect: High-definition video output, smooth screen switching, and a variety of image display effects make the display of the game controller more vivid and three-dimensional. The originally abstract function introduction becomes easy to understand through the video demonstration. The appearance details and operating feel of the controller are vividly presented through clear images, greatly enhancing the attractiveness and persuasiveness of the display and increasing customers' interest in the product.

 

• Improved sales performance: Because customers have a more comprehensive understanding of the game controller and are more decisive in their purchasing decisions, the store's sales conversion rate has been effectively improved. During new product launches and promotions, the effective display of the media player has driven sales growth, helping the store achieve better performance. At the same time, staff efficiency has also increased, allowing them to focus more on providing personalized service to customers, further promoting sales.

 

 In short, the application of the media player box in game controller specialty stores has brought significant benefits to the stores and has become an important tool for improving display quality, optimizing customer experience, and promoting sales.

 

 

 

 

 6. Video Display Of Digital Signage Media Player Box 

 

6.1 Through button control, customers can quickly switch to demonstration videos of different products, understand the characteristics of different products, and help themselves make more appropriate purchasing choices.

• Electronics stores: such as those selling mobile phones, computers, cameras, and headphones. Each button corresponds to a demonstration video of a different product model. Customers can press the button to view a description of the model's features (such as the camera quality of a mobile phone, the operating speed of a computer, or the noise reduction ability of headphones), allowing them to quickly compare the features of different products.

 

• Beauty counter: Each button corresponds to a different brand or series of cosmetics (such as liquid foundation, lipstick, skincare sets, etc.). The demonstration video can include product ingredient analysis, makeup effect display, usage instructions, etc., allowing customers to grasp the characteristics and advantages of different products quickly.

 

• Personal care appliance stores: For example, stores selling hair dryers, shavers, and beauty devices. Button-controlled videos can demonstrate the functions of different products (such as the drying speed of a hair dryer, the negative ion effect, and the effectiveness of a beauty device), making it easier for customers to compare and choose.

• Jewelry stores: Demonstration videos of jewelry such as diamonds, necklaces, and bracelets can be switched with buttons. The video content may include the jewelry's cutting process, design inspiration, wearing effect, etc., allowing customers to gain a deeper understanding of the uniqueness of different jewelry.

 

• Luxury goods stores: such as those selling famous watches and high-end leather goods. The buttons correspond to videos showcasing the brand's stories, production processes, material details, and more, for various product styles. This helps customers experience the value and charm of luxury goods, assisting them in making informed purchasing decisions.

 

• Auto 4S stores: In areas displaying auto parts (such as tires, audio systems, and seats), buttons can switch between videos showing performance tests, installation results, and applicable vehicle models for different parts, enabling customers to understand how these parts enhance vehicle performance.

 

• Automotive supplies stores: Products such as car navigation systems, driving recorders, and car perfumes are displayed through button-controlled videos showing their features, usage instructions, and compatible car models, making it easier for customers to choose products suitable for their vehicles.

 

• Sports equipment store: Treadmills, exercise bikes, badminton rackets, and other sports equipment. The videos corresponding to the buttons can show the usage, exercise effects, and applicable groups of different equipment, helping customers choose suitable sports equipment.

 

• Outdoor goods store: Tents, hiking shoes, jackets, and other outdoor equipment. Videos can demonstrate their waterproof performance, durability, and performance in different outdoor environments, allowing customers to make choices based on their needs.